Rebecca Black

Honda Sends Real-Time Vines to Fans, and Rebecca Black Is Along for the Ride

It looks like Rebecca Black finally decided which seat to take—a seat in a Honda. The "Friday" singer just popped up in a Vine video from the automaker—part of a campaign by RPA that sends personalized Vines to Honda fans on Twitter who use the hashtag #wantnewcar. "We were promised flying cars. I don’t see any … #wantnewcar," wrote Nick Miners. To which @Honda replied: "Hey @nickminers, we don't have those at the Honda Summer Clearance Event. But we have @MsRebeccaBlack!" In the Vine, Black suggests visiting a Honda dealer on Friday—"or whenever." Check out more of the Honda Vines here. Hey @nickminers, we don't have those at the Honda Summer Clearance Event. But we have @MsRebeccaBlack! http://t.co/SYKywDClZ5 #wantnewcar — Honda (@Honda) July 15, 2013 In addition to the Vine promotion, the campaign features TV spots in which Honda dealers humorously respond to real tweets. The "Super Fan" spot replies to an actual tweet from actor Neil Patrick Harris, who asked for advice on selecting a minivan. Check out those ads, and some print work, below.

Rebecca Black Celebrates Herself With Giant Billboard

Rebecca Black, the 13-year-old undisputed queen of DIY pop music, is moving into the ad game. Most folks already know that her song "Friday," which she uploaded to the Web without having a recording contract, has, for better or worse, become a viral smash.