Honda Sends Real-Time Vines to Fans, and Rebecca Black Is Along for the Ride

Kickin' in the front seat

It looks like Rebecca Black finally decided which seat to take—a seat in a Honda. The "Friday" singer just popped up in a Vine video from the automaker—part of a campaign by RPA that sends personalized Vines to Honda fans on Twitter who use the hashtag #wantnewcar.

"We were promised flying cars. I don’t see any … #wantnewcar," wrote Nick Miners. To which @Honda replied: "Hey @nickminers, we don't have those at the Honda Summer Clearance Event. But we have @MsRebeccaBlack!" In the Vine, Black suggests visiting a Honda dealer on Friday—"or whenever."

Check out more of the Honda Vines here.

In addition to the Vine promotion, the campaign features TV spots in which Honda dealers humorously respond to real tweets. The "Super Fan" spot replies to an actual tweet from actor Neil Patrick Harris, who asked for advice on selecting a minivan. Check out those ads, and some print work, below.

CREDITS

Client: Honda

Agency: RPA

Executive Vice President, Chief Creative Officer: Joe Baratelli

Senior Vice President, Executive Creative Director: Jason Sperling

Senior Vice President, Executive Producer, Content: Gary Paticoff

Vice President, Creative Director: Chuck Blackwell

Creative Director, Copy: Ken Pappanduros

Art Director: Ariel Shukert

Copywriter: Jen Winston

Senior Producer: Fran Wall

Production Coordinator: Grace Wang

Production Company: Recommended Media

Director: Chris Woods

Founder, CEO: Stephen Dickstein

Partners, Executive Producers: Phillip Detchmendy, Jeff Rohrer

Producer: Darrin Ball

Editing Company: The Reel Thing

Editors: Lance Pereira, Val Thrasher

Flame Artist: Moody Glasgow

Executive Producer: Doug Kleckner

Telecine: The Mill

Colorist: Adam Scott

Audio Post: Lime Studios

Mixer: Dave Wagg

Music: Wojahn Brothers

PRINT CREDITS

First insertion date: July 15, 2013

Agency: RPA

Executive Vice President, Chief Creative Officer: Joe Baratelli

Senior Vice President, Executive Creative Director: Jason Sperling

Creative Directors: Ken Pappanduros, Chuck Blackwell

Art Director: Suzie Yeranosyan

Copywriter: Jen Winston

Photographers: Civic: Joe Carlson; CR-V: Tony LaBruno; Accord: Springbox; Pilot: RPA CGi; Odyssey: Fulvio Bonavia

Art Buyer: Ginnie Assenza

Production Manager: Stephanie Speights