Quiet Riot

Why Licensed Music Matters to Brands Like Hyundai and Chobani

Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music in ads.

Hyundai Mixes Music and Humor in Super Bowl Ads

Music plays a starring role in Innocean USA's Super Bowl Sunday push for Hyundai this year.