The U.S. Postal Service Needs Financial Protection
Performance Marketing
Even in crisis, exacerbated by COVID-19, there’s not likely to be new postal reform bill any time soon. So here we are now: the U.S. Postal Service needs financial protection.
Look Who’s Arguing for Higher Postage
Performance Marketing
It was a busy past week for postal reform followers, as the Senate Homeland Security and Governmental Oversight Committee convened a hearing on a bipartisan measure to implement various Postal [...]
A Possible USPS ‘Exigent’ Rate Increase – Playing Politics on the Backs of Ratepayers?
Performance Marketing
There are rumors that the USPS may request another exigent rate increase. Why are we going through this again? Advertisers, marketers and the business community love certainty—and have a strong [...]
Postal Delivery: Which Will It Be—5 Days or 6 Days?
Performance Marketing
I just had a great exchange with my letter carrier while at my mailbox today. Of course, I brought up the likelihood of five-day delivery come August, to which she [...]
Postal Reform: How Long Must Publishers Wait For Congress to Deliver?
About a year ago this time, I ran a nostalgic clip from the movie "Miracle on 34th Street" in which Kris Kringle's lawyer gives his classic "postal service defense" argument, [...]