political parties

Shutdown Continues to Trash Political Party Brands

The political sniping in Washington over the government shutdown continues to wreak havoc on both the Democratic and Republican party brands.

Study: Shutdown Savages Party Brands

In what should come as a surprise to no one, both Democrat and Republican party brands are taking a hit during the government shutdown. Brand research firm Brand Keys has quantified the hit to each political party and found that while both are suffering, the GOP brand could actually be affected more negatively.