Controversial Ad Gets High Marks in Effectiveness
Brand Marketing
The most controversial ad of this year's presidential race is also one of the most effective, according to research firm Ace Metrix.
FCC’s Genachowski Gets Tough With Broadcasters
Federal Communications Commission Chairman Julius Genachowski’s speech before the National Association of Broadcasters in Las Vegas Monday didn’t go down easy with his audience. Adding insult to injury, he didn’t [...]
Super Tuesday TV Spending Not So Super
If it weren’t for the candidates' PACs, Super Tuesday spending would have been a trickle. A whopping 87 percent of the $6.1 million spent on spot TV during the last [...]
Forecast: Online Political Ad Spend Still Tiny
Performance Marketing
Many of the headlines this year have referenced politicians embracing digital media to court voters and donors, but the ad dollars spent online are predicted to be comparably low. Online [...]
The Blanding of America
Brand Marketing
One of the most indelible and enduring images of the 2008 presidential campaign was candidate Barack Obama's logo: a simple, clean, blue "O" rising like a sun above a prairie [...]
Political Ads See a Slight Boost in Iowa
Brand Marketing
Republicans are apparently taking all of this debt talk to heart. With the political season underway and the Iowa straw poll slated for Saturday, the GOP has turned into one [...]