What better way to cap off the year in which agencies were obsessed with prankvertising than with an agency pranking its own staff?
Chicago's NPR station, WBEZ, is making a more intimate appeal than usual during its current membership drive. Rather than simply asking you for a few bucks, the station is asking you to "Go make babies" with other "interesting people"—who may be likely to become "interesting people" and future WBEZ listeners themselves. An accompanying ad campaign by Xi Chicago will appear in print, online, at train platforms and bus stops, on taxis and T-shirts. Headlines include:—Do it. For Chicago. —We want listeners tomorrow. Go make babies today. —Hey Interesting People, get a room already. And then put a crib in it. —To anyone NOT currently running a virtual farm: GoMakeBabies.com. —You're an interesting person. Pass it on. Like, literally. Through your DNA.