Mondelez’s Goal in Global Media Review is Efficiency
Brand Marketing
Like Coca-Cola, Citi, SC Johnson and Wells Fargo, Mondelez International is only considering incumbent shops in its global media review.
SC Johnson Bundles Media Buying at PHD
Brand Marketing
In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD. Previously, the business had been split between Maxus (traditional media) and PHD (digital media).
Comcast Hires SS+K to Help Bridge the Digital Divide
Brand Marketing
The Comcast-Time Warner merger is off but not Comcast's push to reduce the digital divide.
Accounts in Review: CVS’ Media Search Follows a Creative Shift
Brand Marketing
Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile [...]
Accounts in Review: Insurers Get the Urge to Search
Brand Marketing
Don't look now but insurers that collectively spend more than $200 million in media annually are in the midst of creative searches. New York Life was the latest to surface, [...]
Accounts in Review: Coke Joins the Long List of Media Searches
Brand Marketing
The media account frenzy continues. A week after searches for Visa and Coty surfaced, Coca-Cola bubbled up with a review of its U.S. media business. Spending on the account grew [...]