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Things Aren’t as Simple as They Seem in This Sweet Ad About a Kid’s Star Wars Helmet

Creativity

When a kid wants to wear the same thing to school every day, there's always a reason. And that reason is rarely something easy to put into words. Is it [...]


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Viral Filmmaker Gets $25,000 to Promote a New Movie and Instead Spends It All on Typhoon Recovery

Creativity

If you had a modest budget of $25,000 to create a promotional clip for a feature film, how would you spend it? Unless you're viral video director Casey Neistat, it [...]

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Pantene Ad Defiantly Tackles How Women in the Workplace Are Labeled

Creativity

Pantene Philippines has launched a powerful campaign pointing out how identical behavior often earns men and women different labels in the workplace.

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DM9 Jayme Syfu Wins Mobile Grand Prix for Turning Cellphones Into Textbooks

Brand Marketing

CANNES, France—The Philippines, which before this year had won just one Gold Lion and a handful of silvers and bronzes, nabbed the Grand Prix in Mobile here tonight for an [...]