Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for instance—but it finally implemented the ability to share.
Philadelphia Cream Cheese
Kraft Foods’ shift of creative responsibilities for Philadelphia Cream Cheese came after months of meetings between Kraft executives and new agency Roberts + Langer DDB, according to sources. The meetings began in the fall and culminated today with Kraft’s confirmation of the shift, which comes at the expense of mcgarrybowen in Chicago.