Ad of the Day: Persol Sunglasses Is Drawing a Graphic Novel in Real Time on Instagram

Steve McQueen helped make Persol 649 sunglasses famous. But recently, the glasses got a modern redesign, which is being supported by more modern storytelling—including a "Choose your own adventure" style graphic novel unfolding on Instagram.

Life Is Beautiful and Sunny in Lovely Persol Sunglasses Spot

"A Year of Sun With Mr. Persol," the lovingly animated U.K. spot below for Persol sunglasses, shows us a year in the life of the enviable Mr. Persol. He travels from San Francisco's Golden Gate Bridge to New York to Italy, home of the eyewear brand and presumably Mr. Persol, all the while accompanied by his adorable dog and a hot chick who's surprisingly good at tennis.