Among the year's stylish holiday presents is the classic Pan Am Innovator, the classic jet-age tote seen dangling from the shoulders of everyone from JFK to the Beatles. The vinyl carry-on features the airline's iconic globe logo, and sells on PanAmBrands.com for $75.
There are many memories of the so-called "golden era" of advertising that are conjured up expertly by Matthew Weiner's Mad Men on
If there’s one thing that keeps a marketer awake at night, it’s commoditization—a nasty little bug that reduces a brand’s personality to the anonymous essentials of its segment. Put another way, it’s when a consumer believes it doesn’t matter what brand he buys, they’re all the same.
Like a strip mall that houses an endless succession of failed take-out restaurants, some time slots are seemingly doomed to failure. And unfortunately for ABC, its Sunday 10 p.m. hour appears to be one of the more haunted slots on the dial.
ABC’s decision to bundle returning hits Once Upon a Time and Revenge in its Sunday night drama block appears to have paid off, as both series premiered to strong numbers. Unfortunately, the solid 8-10 p.m. lead-in wasn’t enough to keep viewers in their seats for the debut of 666 Park Avenue.
The 10 o’clock broadcast drama tottered further down the road to oblivion this season, as not a single series in the time slot finished among Nielsen’s highest-rated programs.
ABC’s heavily promoted new political drama, Scandal, bowed Thursday night to unspectacular numbers, delivering 7.33 million viewers and a 2.0 in the 18-49 demo.
While ABC had anticipated a roaring cataract of GRPs, the series premiere of The River brought forth little more than a lazy, trickling stream.
After airing just two episodes of Once Upon a Time, ABC is putting in a back-nine order for the fairy-tale drama.