Crispin Porter + Bogusky's culture, experience and energy distinguished the agency in Infiniti's just-completed global creative review, which culminated with the hiring of Crispin as the brand's new lead global agency.
Marketing professionals, here's your Friday-morning pep talk—a video anthem honoring your astounding, preternatural, game-changing genius. You've made people follow, share, pin, tweet, re-tweet and like. You've put "vertising" on the end of almost everything. You've become friends with a cookie.
American Express has selected Wieden + Kennedy to handle creative responsibilities on the financial giant's Open subsidiary.
The creative review for American Express' Open is in the early stages, with replies to the company's request for proposals due back this week.Media spending on the brand exceeded $36 million last year, down from $52 million in 2010 and $41 million in 2009, according to Nielsen. Those figures don't include online spending.
The controversial Stop Online Piracy Act has been stopped dead in its tracks in the House. Until there is broader consensus among the lawmakers about legislation that would crack down on foreign Web sites that infringe on U.S. copyright material and counterfeit goods, Majority Leader Rep. Eric Cantor (R.-Va.) has agreed SOPA would not come before the House for a vote.
The debate over how to crack down on foreign Web sites that steal U.S. content or sell counterfeit goods took yet another turn late Friday. Rep. Lamar Smith (R-Texas), chairman of the House Judiciary Committee, said he plans to remove domain name system blocking, a controversial provision, from the Stop Online Piracy Act (SOPA).