With their regularly rotating casts of Teen Moms, Kardashians and Brangelinas, it’s not unusual for celebrity weeklies to have a bit of cover story overlap. But the latest issues of OK! Weekly and Life & Style are so nearly identical that they might have you doing a double take at the drugstore checkout.
Following weeks of speculation about OK! and Reality Weekly editor in chief Richard Spencer’s future at American Media Inc., the company is implementing a series of editorial shifts that keep Spencer at AMI, albeit in a new post.
David Pecker's American Media Inc. is jumping right on fixing newly acquired OK! Weekly’s weak circulation—by cutting it. Effective with the second half of 2011, AMI will whack OK!’s rate base to 625,000 from 800,000, a decrease of 22 percent.
American Media Inc.'s impending purchase of OK! has been a long time coming. Since the magazine launched in the U.S. five years ago, AMI chairman, CEO, and president David Pecker has watched it from the sidelines, first as a potential joint venture partner of OK! founder Richard Desmond and later as a bidder for its distribution.