Oakley

This Week’s Must-Haves: A Robotic Assistant That Gets to Know Your Family

This week, the Adweek staff is highlighting a robotic family assistant, a hoverboard that won't spontaneously combust, Oakley's Olympian-worthy sunglasses and more. Take a look!

Bubba Watson’s Jetpack: The Story Behind Oakley’s Latest Insane Golfing Vehicle

At the Olympics, golfer Bubba Watson will be walking the course like everyone else. But don't be surprised if someone asks him about his insane jetpack golf cart.

Oakley Flaunts Its Culture in New Branding Effort

Oakley, maker of sunglasses and sports gear, is throwing open the doors to the inner sanctum where its products have been mysteriously designed, in the hope of joining the ranks of high-flying sports performance brands like Red Bull and Nike.

Adweek’s Top 10 Commercials of the Week


Bubba Watson’s Hovercraft Golf Cart: How Is It Not an April Fools’ Joke?

At first glance, it looks like it has to be a prank. But despite being released suspiciously close to April Fools' Day, Bubba Watson and Oakley insist that the new hovercraft golf cart in the video below is real.