Amid mergers on both the marketer and agency side, Digitas has added NYSE Euronext as a client. The assignment, which came after a review, encompasses both creative and media responsibilities.
NYSE Euronext has entered the final stage of a creative and media review that marks the end of Havas Worldwide's tenure on the business. The New York office of Havas, formerly Euro RSCG, has handled creative responsibilities since 2008. A sister shop, MPG, manages the media piece. Neither agency is participating in the review.