Thankful for Being ‘Reasonable’ With Data-Driven Marketing
Performance Marketing
Marketers were given an early Thanksgiving: a recognition by the Federal Trade Commission that “data” is indeed the fuel of the digital economy, and that most consumers are pragmatic toward [...]
Advertisers Seek Answers to Glitch for New Internet Name System
Performance Marketing
The organization responsible for managing the address system on the Internet has run into a glitch, confirming advertisers' worst fears—that adding hundreds of new top-level domains to the Internet too [...]
U.S. Puts Icann Policies on Notice
Performance Marketing
Icann, the Internet Corporation for Assigned Names and Numbers, hit a big snag over the weekend—raising questions about its decision to consider adding of hundreds of new generic top level [...]