Necessary Roughness

USA to Launch 6 ‘Social TV’ Tie-ins Aimed at Superfans

USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans, and provide deeper ad integrations for the shows' partners while the series are running.

USA ‘Roughs Up’ the Competition With Summer Premiere

USA Network’s second major summer series launch all but replicated the solid performance of the first. The new original drama Necessary Roughness drew 4.67 million viewers.