NCAA Football

Final BCS Title Game Is One for the Ages

College football’s oft-derided Bowl Championship Series went out on a high note Monday night, as the thrilling Florida State-Auburn showdown proved to be one of the most-watched programs in cable history.

New Title Game Sponsorship Could Cost Up to $35 Million

With just hours to go before No. 1 Notre Dame and No. 2 Alabama clash in the BCS National Championship Game, researchers are already eyeing the inherent value in sponsoring the new NCAA Div. I football title game.