Bonnie Hammer | Photo: Mary Rozzi
NBC Cable Entertainment chairman Bonnie Hammer's portfolio spans 15 networks of varying sizes and descriptions, all serving (hopefully) a different viewership. Hammer is famous for crafting programming slates with strong […]
After months of cleaning house at G4, the network has been granted a somewhat inadvertent reprieve, as NBCUniversal has decided that the low-rated women’s lifestyle outlet Style will now surrender its spot on the dial to Esquire Network.
Hours after Comcast shocked analysts by announcing it would accelerate its buyout of General Electric’s remaining stake in NBCUniversal, Brian Roberts affirmed that “the opportunities for growth and value-creation available at NBC Universal are even stronger and better than we first anticipated.”
Nearly two months after Linda Yaccarino became the head of advertising sales at NBCUniversal’s broadcast and cable networks units, the org chart is coming into focus.
NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that while NBC is “obviously … doing better, we still have a lot of businesses that are underperforming.
Less than a year after being tapped to lead NBCUniversal’s cable and digital ad sales efforts, Linda Yaccarino is assuming oversight of the company’s broadcast sales business.
NBC is consisting on crumbs while its broadcast television rivals dine like kings, and Steve Burke is fed up. Speaking to investors Thursday at the Bank of America Merrill Lynch 2012 Media, Communications & Entertainment Conference, the NBCUniversal CEO said the Peacock doesn’t generate anywhere near the operating cash flow of CBS, ABC and Fox.
Cable networks have griped for years that it’s past time they achieved parity in ad rates with broadcasters—and at some conglomerates (namely, NBCU), cable outshines broadcast. But despite cable’s sturm und drang about showing the big boys who’s boss, it all hinges on CBS’ CPM gains, says Pivotal analyst Brian Wieser, formerly lead forecaster for Interpublic.
Steve Burke on Wednesday echoed a familiar refrain, telling investors that NBC has “a long way to go” before it truly can be said to have regained its standing with its broadcast network rivals.