Motive

Pepsi Embraces the 5-Second Spot, Making 100 of Them for TV and Digital This Summer

Sometimes, longer is better. But Pepsi is going super short with its new emoji-themed commercials, creating a slew of 100 five-second spots that will air on TV an

Mountain Dew Is Launching a New ‘Throwback’ Soda Inspired by Its Tennessee Roots

Mountain Dew mascot Willy the Hillbilly is making another comeback with DewShine, the brand's new soda.To introduce the citrus-flavored beverage, which is made with real sugar and comes in clear glass bottles—the brand is calling it a "throwback"— the company is leaning on its Tennessee roots.

Sluggish Debuts for Bad Teacher, Black Box

With just a month to go before the 2013-14 broadcast TV season slinks off into the murk of history, the networks on Thursday night launched a pair of last-gasp series. As one may well expect from a couple of shows that were reserved for a late-April premiere, the results were unspectacular.

Kohl Norville Becomes Motive’s First Content Director

Kohl Norville believes the best branded content is participatory—whether it's a concert or surprise event—and in his new role as content director for Motive he aims to find new ways for people to enjoy brands. 

CBS Orders Second Season of Under the Dome

CBS on Monday announced that it has picked up the supernatural thriller Under the Dome for a second season, ordering 13 episodes to air in summer 2014.

Stephen King’s Under the Dome Drama Is a Hit for CBS

Four episodes in and it’s clear that CBS has a rare summer drama hit on its hands with Under the Dome, a claustrophobic yarn about a small town that is hermetically sealed under what amounts to a gigantic impermeable snow globe. Now the only question is when the network will make the renewal official.

CBS’ Dome Stifles the Competition

The second installment of CBS’ supernatural thriller Under the Dome suffocated the competition Monday night, stifling the premiere of NBC’s scripted series Siberia while keeping the struggling ABC drama Mistresses in check.

There’s No Place Like Dome

CBS on Monday drew a huge crowd with the premiere of its ambitious scripted series, Under the Dome, delivering 13.5 million total viewers and a staggering 3.3 in the adults 18-49 demo.