Brunner stages a colorful open house in its first major campaign for Mitsubishi Electric Cooling & Heating. To dramatically convey the idea that Mitsubishi systems allow different temperature settings for various zones of a home, the agency built a life-size mock-up house, facilitating a seamless commercial shoot with no CGI required. The dwelling consists of two huge 22-by-35-foot open-faced sections, each containing five fully furnished rooms across their respective upstairs and downstairs levels. The rooms are color coded to represent different "Shades of Comfort"—e.g., the heating and cooling preferences of different family members. For example, Grandma likes it warm—76 degrees—so her room is rendered in deep coral tones, while Dad's mancave elsewhere in the house is set to 68 degrees and decorated in cerulean hues.
Mitsubishi Electric Cooling & Heating
This week, a headless pair of breasts sought to sell scents, we saw a final spot from the late Tony Scott, and The Sun found a way to shine. Many of the hundreds of TV commercials aired each day are just blips on the radar, having little impact on American consumers constantly bombarded by advertising messages. These aren't those commercials.