Michael Lazerow

Digital Video Ads That Make You Want to Click

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products.

Marketers Agree: To Succeed in Mobile, Keep Consumers Top of Mind

When it comes to mobile, brands need to keep the focus on consumers and creating real value, digital marketing experts said on Thursday at an Advertising Week panel moderated by Adweek editorial director James Cooper.