Hand, dish and laundry liquids get surprisingly sexy in a new campaign from green cleaning brand Method. Call it haute soap. The brand's new "Fear No Mess" campaign, which might be less pithily articulated as "Make as Big a Mess as You Possibly Can," features immaculately dressed heroes finding inventive ways to trash beautifully designed rooms in a series of TV ads.
What's really inside your household cleaning products? It could be a bunch of dirty-minded chemicals, who are all bright and bubbly and innocent in TV commercials but who indulge in debauchery off camera, hanging around long after cleaning time to watch you give your naked bod a good scrub in the shower.