Mediabrands Publishing

The Battle to Own Branded Content

Doug Scott’s recent departure from OgilvyEntertainment, the successful unit he founded eight years ago, has raised questions about whether its WPP parent might fold it into another corporate entertainment sibling like media agency Mindshare Entertainment or GroupM Entertainment at the operating level.

IPG Mediabrands Hires BBDO Execs to Run New Content Unit

IPG Mediabrands has launched a new unit that further blurs the line between media and creative agencies.