Matt MacDonald Best Ads Ever How the Simplest Idea Led to One of the Most Magical Car Commercials Ever If the script for Volkswagen's "Pink Moon" commercial came across your desk today, would you recognize the brilliance underneath the seemingly mundane plot? Brand Marketing JWT New York Finds a Creative Chief at a Digital Shop In his first big hire as JWT's worldwide creative chief, Matt Eastwood has tapped a creative director from a top digital shop to lead JWT's creative department in New York. Brand Marketing JWT’s Matt MacDonald Heads to BBDO to Lead AT&T JWT New York chief creative officer Matt MacDonald is heading to BBDO to lead creative efforts on the agency's cornerstone AT&T account. Brand Marketing The Cartier Guys Are Coming to JWT New York Two creative directors from Marcel in Paris, famous for their contributions to the epic anniversary campaign for Cartier last year, are venturing into the U.S.. market. Brand Marketing Ryan Kutscher Exits JWT New York Ryan Kutscher, co-chief creative officer of the New York office of JWT, is exiting the WPP Group shop. Brand Marketing JWT’s Benjamin Makes First Big Move The appointment of Matt MacDonald and Ryan Kutscher as co-chief creative officers of JWT's New York office represents North American creative chief Jeff Benjamin's first big move since he started in February—and one that embraces both JWT's past and its future.