If the script for Volkswagen's "Pink Moon" commercial came across your desk today, would you recognize the brilliance underneath the seemingly mundane plot?
In his first big hire as JWT's worldwide creative chief, Matt Eastwood has tapped a creative director from a top digital shop to lead JWT's creative department in New York.
JWT New York chief creative officer Matt MacDonald is heading to BBDO to lead creative efforts on the agency's cornerstone AT&T account.
Two creative directors from Marcel in Paris, famous for their contributions to the epic anniversary campaign for Cartier last year, are venturing into the U.S.. market.
Ryan Kutscher, co-chief creative officer of the New York office of JWT, is exiting the WPP Group shop.