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The appointment of Matt MacDonald and Ryan Kutscher as co-chief creative officers of JWT's New York office represents North American creative chief Jeff Benjamin's first big move since he started in February—and one that embraces both JWT's past and its future.
MacDonald, 36, is a JWT veteran, having joined the agency in 2003 as a copywriter. In 2010, he became an executive creative director responsible for several accounts, including Macy's and Smirnoff. His other brand experience includes Rolex, DeBeers and JetBlue.
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