In this strange ad by Made Movement for Stonyfield, a woman with an Oompa-Loopa-ish complexion and a deeply annoying voice asks her lunchroom friend if she ever wonders about pesticides. Stonyfield fans like myself will recognize that a similar question is contained inside every yogurt container. But our protagonist gives it a good ponder anyway, and we are transported into her mind's eye. A farmer and his son are seen petting a cow, when three neon-colored dweebs wearing costumes that say "Pesticide" hop the fence to cause trouble. So, the Stonyfield farmer breaks out his kung-fu and defeats his brightly colored enemies by employing more cowbell. According to the release, "While most opt for a slick, stylish approach and keep verbiage vague such as 'Pure' or 'Natural,' this high-energy, color-saturated spot highlights Stonyfield's commitment." Indeed, it does look like someone vomited highlighters on it. And it does stand out in a category full of real cows in realistically colored fields. I guess Stoneyfield is finally going for the stoner crowd.
Seventh Generation tips a hat to its hippy heritage with this new streaking-themed spot for its chemical-free diapers. Lest you get uppity about naked babies, don't worry. The trick of the spot, by ad agency Made, is that this cute little streaking tot—who, despite the pink shoes, is impressively androgynous—is actually wearing a Seventh Generation diaper. They just pixelated the privates to vaguely shock you. (You see, wearing Seventh Generation diapers is, toxins-wise, apparently like wearing nothing at all.) Add in some booty-shaking to booty-shaking music, and you get an winning result. Of course, really dedicated hippy moms go with cloth diapers, ditching disposables altogether. But surely there's a market niche in between the two extremes, for when you want to do a little good for the Earth. Do a little more by tweeting your story with #toxinfreegen, and Seventh Generation will donate $1 in your name to Women's Voices for the Earth.