Kelly Clark

WPP Consolidates All Global Data Assets in One Place as Digital Media Race Heats Up

WPP's media division GroupM announced today that it will combine all existing global data analytics and digital media assets under the [m]PLATFORM umbrella to create what it calls the ad industry's most powerful collection of related services.

WPP’s GroupM Promotes Brian Lesser to North American CEO

In a move that underscores GroupM's comittment to data and programmatic technology, the WPP company has elevated Brian Lesser to CEO of its North American operations.

GroupM Names Michael Bologna to Run New Unit

GroupM has turned to a veteran of WPP media shops to run Modi Media, a new unit that aims to improve the targeting behind TV ads.

GroupM Inks 20-Year Lease for 3 World Trade Center

GroupM has signed a 20-year office lease in 3 World Trade Center that will entail 516,000 square feet in the tower, scheduled to open in 2017.