Katherine Wintsch

Can Kraft Macaroni & Cheese Market Itself As Healthful?

Can Kraft Macaroni & Cheese credibly market itself as healthful?

Huffy Bikes Go From Boys to Mom

At the dawn of the 1970s, the Huffy Corporation (which made gas station equipment before turning to bicycles in 1934) was losing air from its tires. Cheap bikes manufactured in factories overseas had grabbed nearly 40 percent of the market, and a recession was looming.

Hey Marketers, Latina Moms Aren’t as Conservative as You Think

The Mom Complex, a unit of The Martin Agency that focuses on how to market to mothers, recently turned its attention to Latina moms, which represent a fifth of all U.S. mothers and are responsible for a third of last year’s domestic population growth.