Huffy Bikes Go From Boys to Mom

New campaign is cool, but the '70s were cooler

At the dawn of the 1970s, the Huffy Corporation (which made gas station equipment before turning to bicycles in 1934) was losing air from its tires. Cheap bikes manufactured in factories overseas had grabbed nearly 40 percent of the market, and a recession was looming. So Huffy made a strategic marketing decision: It would shift most of its attention to the kids demographic.