John Miller

7 Campaigns Honored for Creative Excellence in Sports Advertising at the Clio Sports Awards

Seven agencies walked away with Grand Clio awards Thursday night in New York at the third annual Clio Sports Awards honoring creative excellence in sports advertising and marketing.

NBC Olympics’ CMO on the Herculean Task of Marketing the Games

As one of the men behind NBC's storied '90s slogan "Must See TV," John Miller knows what it takes to win over an audience.

How the World’s Top Sports Marketers Learned to Love Mobile, Social and Female Fans

The business of professional sports has never been bigger or more complex. Games are seen via multiple media and screens, and are time-shifted. Social and mobile have become first-string players. And sports is the last true collective viewing hearth at scale.