General Mills is launching a media review, the company confirmed tonight. And like Procter & Gamble, the company hasn't reviewed its media business in more than a decade, a timeframe in which everything about media consumption has changed.
The four finalists for Royal Caribbean's creative account are all smaller than incumbent JWT, and that's by design.
Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair.
It's rare to keep business that goes into review, but Horizon Media has surmounted the odds by retaining NBCUniversal networks Telemundo and NBC Universo.Horizon, an independent, has worked for the networks since 2006. Collectively, they spend about $15 million in media annually, according to Kantar Media.
Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources.The brand's media spending approached $430 million last year, down from more than $500 million in 2012, according to Kantar Media.
The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment.The creative contenders are McCann Erickson, FCB Garfinkel and the incumbent, DDB, according to a representative for the New York State Gaming Commission. The media finalists, the rep added, are UM, Initiative and incumbent OMD.