This Is General Mills’ First Big Media Review in 14 Years
Brand Marketing
General Mills is launching a media review, the company confirmed tonight. And like Procter & Gamble, the company hasn't reviewed its media business in more than a decade, a timeframe in [...]
New York Lottery Cuts to Finalists
Brand Marketing
The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment. The creative contenders are McCann Erickson, [...]
3 Shops Chase Tic Tac’s Creative Business
Brand Marketing
Ferrero U.S.A. is in the late stages of a creative review of its Tic Tac brand, with three shops awaiting a selection, according to sources. The incumbent, Merkley + Partners [...]