incumbent

This Is General Mills’ First Big Media Review in 14 Years

General Mills is launching a media review, the company confirmed tonight. And like Procter & Gamble, the company hasn't reviewed its media business in more than a decade, a timeframe in which everything about media consumption has changed.

Royal Caribbean’s 4 Finalists Are Midsize Players

The four finalists for Royal Caribbean's creative account are all smaller than incumbent JWT, and that's by design.

Only Roster Shops Will Get a Crack at Coke’s U.S. Media Account

Like the media reviews of SC Johnson and Wells Fargo, Coca-Cola's U.S. contest is a roster-shops-only affair.

Horizon Beats the Odds to Keep NBCU Business

It's rare to keep business that goes into review, but Horizon Media has surmounted the odds by retaining NBCUniversal networks Telemundo and NBC Universo.Horizon, an independent, has worked for the networks since 2006. Collectively, they spend about $15 million in media annually, according to Kantar Media.

JCPenney Reviews Its Media Business After More Than a Decade With OMD

Longtime JCPenney media agency OMD is expected to defend in the retailer's review of its media account, according to sources.The brand's media spending approached $430 million last year, down from more than $500 million in 2012, according to Kantar Media.

New York Lottery Cuts to Finalists

The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment.The creative contenders are McCann Erickson, FCB Garfinkel and the incumbent, DDB, according to a representative for the New York State Gaming Commission. The media finalists, the rep added, are UM, Initiative and incumbent OMD.

3 Shops Chase Tic Tac’s Creative Business

Ferrero U.S.A. is in the late stages of a creative review of its Tic Tac brand, with three shops awaiting a selection, according to sources.The incumbent, Merkley + Partners in New York, is believed to be defending against two other agencies that could not be ascertained.