Hunter Pence

Why the San Francisco Giants Are Baseball’s Marketing MVPs

If recent history is any guide, it's the San Francisco Giants' "turn" to win the World Series this year. For the past six years, the team has won the series three times, every other year: in 2010, 2012 and 2014. But the Giants' winning record isn't the only reason fans have embraced them.

The Social Sports Site That Aims to Win Over Madison Avenue

Beyond the serious baseball fan, Jordan Swagerty isn’t exactly a household name. But thanks to an up-and-coming social sports site called LockerDome, many more of those who follow sports are getting to know Swagerty, a minor league pitcher in the St. Louis Cardinals’ organization.