It would take a particularly buoyant mental state to decide that sprinting up the sail of a fast-moving yacht and then jumping off of it for no apparent reason (or even a large wad of cash) is something a person should attempt.
In 1921, Coco Chanel was preparing to take the wraps off her first commercial fragrance. She had already contracted the most renowned perfumer in Europe to create her No. 5 scent, designed the moderne bottle herself and sent samples to all the society women in Paris. But Chanel needed an extra push to help sell the fragrance at her boutique at 31 rue Cambon.