Old Spice feels more like Skittles in this latest "Believe in your smellf" spot from Wieden + Kennedy for the brand's Champion line. This time, speedy Green Bay Packers wide receiver Greg Jennings isn't going anywhere for a while—he's stuck, body parts all over, in a block of cement. Whether this is a metaphor for writer's block or what is unclear. See another new :15 after the jump.
Old Spice's first ad with Green Bay Packers star Greg Jennings tries hard to replicate the inspired, random weirdness of the brand's work with Isaiah Mustafa and Terry Crews. Alas, this latest effort, part of Wieden + Kennedy's larger "Believe in your smellf" campaign, probably should have been left in the playbook.