Greg Jennings Is Going Nowhere in His Latest Old Spice Ad

Green Bay Packer intentionally grounded

Headshot of Tim Nudd

Old Spice feels more like Skittles in this latest "Believe in your smellf" spot from Wieden + Kennedy for the brand's Champion line. This time, speedy Green Bay Packers wide receiver Greg Jennings isn't going anywhere for a while—he's stuck, body parts all over, in a block of cement. Whether this is a metaphor for writer's block or what is unclear. See another new :15 after the jump.


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@nudd Tim Nudd is a former creative editor of Adweek.
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