Old Spice Throws an Incomplete Pass to Greg Jennings

Spot with Green Bay Packers star fails to connect

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Old Spice's first ad with Green Bay Packers star Greg Jennings tries hard to replicate the inspired, random weirdness of the brand's work with Isaiah Mustafa and Terry Crews. Alas, this latest effort, part of Wieden + Kennedy's larger "Believe in your smellf" campaign, probably should have been left in the playbook. The spot finds Jennings playing frisbee with his cute pooch, Roscoe, on a football field. "When you use Old Spice Champion, it's like you're the star in a film about your own life," he says.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in