The Hairspray Live! cast declared "You Can't Stop the Beat" during last night's live musical, but the audience didn't necessarily agree. The ratings for the telecast were down from last year's The Wiz Live! numbers, and they lagged behind Fox's Grease: Live earlier this year.
Fox has chills, and they're multiplying. That's because Grease Live, the network's first foray into the live musical genre that NBC has owned since 2013, was a huge success for the network Sunday night.
Fox didn't let a little thing like Grease Live's 1950s setting stand in the way of finding a brand partner for Sunday's three-hour live musical event. The network has partnered with Coca-Coca, which will sponsor Grease Live with period-appropriate integrations.