global agency

4 Ways to Redefine the Global Agency, When Simply Being Global Is No Longer Enough

Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' products to new people; it was that easy.

Microsoft Tells Agencies What They Must Do to Win Its Coveted Global Account

Microsoft is in the middle of reinventing itself—and it wants the agencies vying for its global creative and media business to be open to change, too.