Geometry Global, the entity resulting from the merger last June of WPP Group’s G2, JWTAction and OgilvyAction retail marketing operations, has rung up an impressive early win, according to sources: Unilever’s shopper marketing business in the U.S.
Advertising may not be rocket science, but WPP Group, in its new name for a roll-up of retail marketing shops, likens a slice of it to math.
WPP Group is combining its two largest retail marketing shops to create what it describes as the world's largest activation agency. The merger of G2 and OgilvyAction will take effect in May. Combined, the operation will have more than 100 offices in 56 countries. The shops create everything from in-store marketing and events to trade and digital marketing.