WPP Merges G2 and OgilvyAction

Union takes effect in May

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

WPP Group is combining its two largest retail marketing shops to create what it describes as the world's largest activation agency.

The merger of G2 and OgilvyAction will take effect in May. Combined, the operation will have more than 100 offices in 56 countries.

The shops create everything from in-store marketing and events to trade and digital marketing.

In a statement, WPP said that the "geographic footprint of each agency is complementary with each other and a major purpose of the new organization will be to drive these disciplines more strong into emerging markets."

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in