Netflix’s Clever YouTube Prerolls Use Your Searches to Cue Up Specific Scenes From ‘Friends’
Creativity
How do you make a sitcom like Friends, which went off the air 12 years ago—a year before YouTube even existed—seem relevant to YouTube users today? If you're Netflix, which [...]
Viewers Have Little Appetite for NBC’s Hannibal
Broadcasters this week squeezed out two of the final scripted series premieres of the 2012-13 campaign, and as has been the case throughout the season, the results were unspectacular.
10 Thanksgiving Episodes: Not a Turkey Among Them
Thanksgiving is a time for reflection, for gratitude, for football and for marathoning the James Bond movies. It's also a time when the braver TV writers try paying tribute to [...]
Adweek’s Favorite Thanksgiving Specials
Brand Marketing
World Series Preview: Inside Fox’s October Showcase
When Detroit Tigers ace Justin Verlander takes the hill tonight in the opening game of the 108th edition of the World Series, he’ll be stepping into history.
Social Networking, Meet 3-D Shopping
Performance Marketing
Something passed my desk today that caught my attention: a press release about a virtual shopping mall called VirtualEShopping.com. While I'm usually skeptical about these newfangled tools, I did check [...]