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Netflix’s Clever YouTube Prerolls Use Your Searches to Cue Up Specific Scenes From ‘Friends’

Ogilvy Paris tags thousands of top videos

By Tim Nudd

March 28, 2016

How do you make a sitcom like Friends, which went off the air 12 years ago—a year before YouTube even existed—seem relevant to YouTube users today?

Tim Nudd
@nudd Tim Nudd is a former creative editor of Adweek.
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