AdFreak

Netflix’s Clever YouTube Prerolls Use Your Searches to Cue Up Specific Scenes From ‘Friends’

Ogilvy Paris tags thousands of top videos

By Tim Nudd

March 28, 2016

How do you make a sitcom like Friends, which went off the air 12 years ago—a year before YouTube even existed—seem relevant to YouTube users today?

Tim Nudd
@nudd Tim Nudd is a former creative editor of Adweek.
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