Modern life is riddled with dirty dishes, and Finish wants to help. A new 40-second, rapid-fire ad created by Wieden + Kennedy London for the dishwasher soap (owned by Reckitt Benckiser) runs through the various types of human activities that might make a mess of plates, bowls and glasses—and it turns out pretty much all of them do.
After a global review of a handful of its biggest brands, Reckitt Benckiser has added three agencies to its creative roster. Droga5 has picked up creative responsibilities on Air Wick and Clearasil, while McCann Erickson has landed Mucinex and Delsym. Wieden + Kennedy, meanwhile, has won Finish's creative account.