Accounts in Review: Roster Shops Battle for Wells Fargo’s Media Prize
Brand Marketing
Outsiders need not apply. Wells Fargo's media review involves roster shops only, pitting Omnicom Group's OMD against Interpublic Group's UM. OMD plans and buys traditional media, and UM handles digital [...]
Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts
Brand Marketing
The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus [...]
Accounts in Review: Phew! What a Busy 10 Days
Brand Marketing
When it rains, it pours. Five marketers have hired new shops for creative and media accounts in the past 10 days, starting with Johnsonville Sausage, Johnnie Walker and Golden Corral [...]
Golden Corral Finds Its Lead Agency in Maine
Brand Marketing
Golden Corral has completed its search.
Another Casual Restaurant Needs Creative Help. This Time It’s Golden Corral
Brand Marketing
The search for new agencies among casual dining restaurants is continuing.
Accounts in Review: NBA, Nordstrom Find New Shops for Creative, Media
Brand Marketing
Reunited and it feels so good. Steve Stoute's Translation will work again with the NBA's Pam El, as the New York agency landed lead creative responsibilities for the league. Stoute [...]