Euclid Analytics

Stores Can’t Track You Unless You Permit Them [Updated]

A number of analytics companies that offer technology which can track consumers via their mobile devices as they shop have agreed to a privacy code of conduct that gives consumers the opportunity to opt-out.

There Is a Good Chance You Are Being Tracked While You Shop

Euclid, a Palo Alto, Calif.-based start-up that tracks consumer shopping habits in stores via their WiFi enabled smart phones has run smack dab into the ongoing privacy debate in Washington about whether consumers should have to opt-out of being tra

Brick-and-Mortar Analytics Firm Raises $17.3 Million Funding Round

Euclid Analytics has parlayed its rep as “Google Analytics for the real world” into a $17.3 million funding round.