Comcast Files Patent to Halt DVR Ad-Skipping

Comcast is seeking a patent for new technology that will force subscribers who fast-forward through DVR-recorded shows to view advertising anyway, according to FierceCable, an online publ

Dish, EchoStar to Pay TiVo $500 Million to Settle Suit

Dish Network and its parent EchoStar announced Monday morning that they plan to pay TiVo $500 million to settle an

DVR Data May Drive Some TV Show Renewals

DVRs are changing the way that Americans watch TV, and networks are paying attention. Advertisers currently pay networks based on how well their shows do in C3 ratings—which is how many viewers watch a program’s commercials up to three days after its original broadcast.

Study finds some ads work in fast-forward

Pretty soon, you might start noticing big fat logos popping up front and center in just about every TV ad. And you'll have two Boston College professors to thank. In […]