Kudos to Dole and Denstu Y&R for making what might be the coolest bananas in the world. At this year's Tokyo Marathon, 200 runners received personalized Dole bananas with information like finish times and praise from Facebook friends all printed in edible ink (though hopefully nobody tried to eat the peels).
Creatives always complain that 15-second TV spots are impossibly short and incapable of telling a real story. Next time you hear such grumbling, make them watch this Japanese commercial for Dole bananas. The ad packs more antics and architectural action into a quarter minute than The Fountainhead does in 700 pages.