Viacom Ad Sales Drop 3 Percent
The soft scatter market has taken a bite out of Viacom’s wallet, as the entertainment conglomerate reported a 3 percent drop in advertising dollars in the last quarter of 2011.
Disney’s ‘Lemonade Mouth’ Most-Watched Original Movie of 2011
The debut of Disney Channel made-for Lemonade Mouth ranks as the most-watched original movie of 2011 to-date with 5.7 million viewers in the Friday 8-9:55 p.m. block.